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Competing in Emerging Markets

Hemant Merchant
Hardback Book  |  Business Leadership & Management  |  19 Oct 2007
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Competing in Emerging Markets/Product Detail/Business Leadership & Management
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Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firmconduct in these markets.

Title: Competing in Emerging Markets

Format: Hardback Book

Release Date: 19 Oct 2007

Author: Hemant Merchant

Sku: 3364770

Catalogue No: 9780415399494

Category: Business Leadership & Management

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