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"This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
Ideal for readers interested in business leadership & management.
Title: Adolescents, Family and Consumer Behaviour
Format: Paperback Book
Release Date: 13 Dec 2021
Author: Harleen Kaur
Sku: 3358848
Catalogue No: 9781032239057
Category: Business Leadership & Management
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