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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
Ideal for readers interested in business leadership & management.
Title: Ethnic Marketing
Format: Paperback Book
Release Date: 12 Dec 2016
Author: Guilherme Pires
Sku: 3358750
Catalogue No: 9781138832206
Category: Business Leadership & Management
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