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Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.
Ideal for readers interested in business leadership & management.
Title: Ethnic Marketing
Format: Paperback Book
Release Date: 18 Dec 2020
Author: Guilherme Pires
Sku: 3358749
Catalogue No: 9780367732172
Category: Business Leadership & Management
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