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This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Ideal for readers interested in business leadership & management.
Title: Ethnic Marketing
Format: Hardback Book
Release Date: 16 Dec 2014
Author: Guilherme Pires
Sku: 3358747
Catalogue No: 9780415836005
Category: Business Leadership & Management
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