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Consumer Culture, Branding and Identity in the New Russia

Graham Roberts
Paperback Book  |  Business Leadership & Management  |  31 Mar 2021
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Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

Title: Consumer Culture, Branding and Identity in the New Russia

Format: Paperback Book

Release Date: 31 Mar 2021

Author: Graham Roberts

Sku: 3358688

Catalogue No: 9780367340636

Category: Business Leadership & Management

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