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The Continuum of Consumer Choice

Gordon R. Foxall
Hardback Book  |  Business Leadership & Management  |  12 Mar 2024
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The Continuum of Consumer Choice/Product Detail/Business Leadership & Management
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The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

Title: The Continuum of Consumer Choice

Format: Hardback Book

Release Date: 12 Mar 2024

Author: Gordon R. Foxall

Sku: 3358662

Catalogue No: 9781032201573

Category: Business Leadership & Management


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