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Corporate Innovation (RLE Marketing)

Gordon Foxall
Paperback Book  |  Business Leadership & Management  |  26 Nov 2015
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Corporate Innovation (RLE Marketing)/Product Detail/Business Leadership & Management
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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Title: Corporate Innovation (RLE Marketing)

Format: Paperback Book

Release Date: 26 Nov 2015

Author: Gordon Foxall

Sku: 3358650

Catalogue No: 9781138966826

Category: Business Leadership & Management

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