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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Ideal for readers interested in business leadership & management.
Title: Corporate Innovation (RLE Marketing)
Format: Hardback Book
Release Date: 22 Aug 2014
Author: Gordon Foxall
Sku: 3358649
Catalogue No: 9781138792401
Category: Business Leadership & Management
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