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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Ideal for readers interested in business leadership & management.
Title: Consumers in Context
Format: Paperback Book
Release Date: 30 Apr 2017
Author: Gordon Foxall
Sku: 3358648
Catalogue No: 9781138962958
Category: Business Leadership & Management
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