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Consumers in Context

Gordon Foxall
Hardback Book  |  Business Leadership & Management  |  01 Sep 2015
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Consumers in Context/Product Detail/Business Leadership & Management
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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Title: Consumers in Context

Format: Hardback Book

Release Date: 01 Sep 2015

Author: Gordon Foxall

Sku: 3358647

Catalogue No: 9781138962897

Category: Business Leadership & Management

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