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Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Designed for customer service workers, managers, consultants, corporate trainers, and marketing students, this valuable tool can help you with Web sites, e-mails, cookies, and other technology to attract and keep the customers who will be the most profitable for your business.
Ideal for readers interested in business leadership & management.
Title: Customer Relationship Management in Electronic Markets
Format: Hardback Book
Release Date: 07 May 2004
Author: Gopalkrishnan R Iyer
Sku: 3358637
Catalogue No: 9780789019448
Category: Business Leadership & Management
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