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The book examines the theories of co-opetition and follows this up with empirically based case studies as well as experimental evidence from the laboratory and will be of interest to those involved with strategic management.
Ideal for readers interested in business leadership & management.
Title: Coopetition Strategy
Format: Hardback Book
Release Date: 03 Jul 2009
Author: Giovanni B. Dagnino
Sku: 3358609
Catalogue No: 9780415438988
Category: Business Leadership & Management
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