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Planning Advertisements

Gilbert Russell
Paperback Book  |  Business Leadership & Management  |  26 Nov 2015
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Planning Advertisements/Product Detail/Business Leadership & Management
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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

Title: Planning Advertisements

Format: Paperback Book

Release Date: 26 Nov 2015

Author: Gilbert Russell

Sku: 3358588

Catalogue No: 9781138994959

Category: Business Leadership & Management

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