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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
Ideal for readers interested in business leadership & management.
Title: Planning Advertisements
Format: Paperback Book
Release Date: 26 Nov 2015
Author: Gilbert Russell
Sku: 3358588
Catalogue No: 9781138994959
Category: Business Leadership & Management
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