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Ephemeral Retailing

Ghalia Boustani
Hardback Book  |  Business Leadership & Management  |  20 Aug 2019
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Ephemeral Retailing/Product Detail/Business Leadership & Management
$104.99

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Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

Title: Ephemeral Retailing

Format: Hardback Book

Release Date: 20 Aug 2019

Author: Ghalia Boustani

Sku: 3358572

Catalogue No: 9781138586963

Category: Business Leadership & Management


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