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Customer Relationship Management

Gerhard Raab
Hardback Book  |  Business Leadership & Management  |  28 Apr 2008
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Customer Relationship Management/Product Detail/Business Leadership & Management
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Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage.

Title: Customer Relationship Management

Format: Hardback Book

Release Date: 28 Apr 2008

Author: Gerhard Raab

Sku: 3358561

Catalogue No: 9780754671565

Category: Business Leadership & Management

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