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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.
Ideal for readers interested in business leadership & management.
Title: Marketing Management in Africa
Format: Paperback Book
Release Date: 20 Apr 2018
Author: George Tesar
Sku: 3358504
Catalogue No: 9781138714397
Category: Business Leadership & Management
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