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This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Ideal for readers interested in business leadership & management.
Title: Marketing Management and Strategy
Format: Paperback Book
Release Date: 08 Feb 2013
Author: George Tesar
Sku: 3358502
Catalogue No: 9780415783347
Category: Business Leadership & Management
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