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Marketing Management and Strategy

George Tesar
Hardback Book  |  Business Leadership & Management  |  08 Feb 2013
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Marketing Management and Strategy/Product Detail/Business Leadership & Management
$243.99  was $304.99

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This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Title: Marketing Management and Strategy

Format: Hardback Book

Release Date: 08 Feb 2013

Author: George Tesar

Sku: 3358501

Catalogue No: 9780415783330

Category: Business Leadership & Management

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