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Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises.
Ideal for readers interested in business leadership & management.
Title: Consumer Behavior in Action
Format: Paperback Book
Release Date: 15 Oct 2010
Author: Geoffrey Paul Lantos
Sku: 3358467
Catalogue No: 9780765620903
Category: Business Leadership & Management
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