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Consumer Behavior in Action

Geoffrey Paul Lantos
Paperback Book  |  Business Leadership & Management  |  15 Oct 2010
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Consumer Behavior in Action/Product Detail/Business Leadership & Management
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Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises.

Title: Consumer Behavior in Action

Format: Paperback Book

Release Date: 15 Oct 2010

Author: Geoffrey Paul Lantos

Sku: 3358467

Catalogue No: 9780765620903

Category: Business Leadership & Management

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