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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Ideal for readers interested in business leadership & management.
Title: Marketing in Developing Countries (RLE Marketing)
Format: Hardback Book
Release Date: 22 Aug 2014
Author: G. Kindra
Sku: 3358356
Catalogue No: 9781138792531
Category: Business Leadership & Management
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