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The Economics of Advertising (RLE Advertising)

Frederic Taylor
Hardback Book  |  Business Leadership & Management  |  21 Mar 2013
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The Economics of Advertising (RLE Advertising)/Product Detail/Business Leadership & Management
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

Title: The Economics of Advertising (RLE Advertising)

Format: Hardback Book

Release Date: 21 Mar 2013

Author: Frederic Taylor

Sku: 3358341

Catalogue No: 9780415818032

Category: Business Leadership & Management

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