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The Economics of Advertising

Frederic Taylor
Paperback Book  |  Business Leadership & Management  |  26 Nov 2015
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The Economics of Advertising/Product Detail/Business Leadership & Management
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

Title: The Economics of Advertising

Format: Paperback Book

Release Date: 26 Nov 2015

Author: Frederic Taylor

Sku: 3358340

Catalogue No: 9781138997837

Category: Business Leadership & Management

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