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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Ideal for readers interested in business leadership & management.
Title: Public Relations for Management Success
Format: Hardback Book
Release Date: 10 Apr 2018
Author: Frank Jefkins
Sku: 3358318
Catalogue No: 9781138571624
Category: Business Leadership & Management
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