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Interfaith Marketing

Frank G. Cabano
Hardback Book  |  Business Leadership & Management  |  20 Nov 2024
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Interfaith Marketing/Product Detail/Business Leadership & Management
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The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

Title: Interfaith Marketing

Format: Hardback Book

Release Date: 20 Nov 2024

Author: Frank G. Cabano

Sku: 3358313

Catalogue No: 9781032827476

Category: Business Leadership & Management

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