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As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.
Ideal for readers interested in business leadership & management.
Title: Consumer Behaviour and the Arts
Format: Paperback Book
Release Date: 30 Sep 2021
Author: Francois Colbert
Sku: 3358300
Catalogue No: 9780367207304
Category: Business Leadership & Management
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