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The Routledge Companion to Contemporary Brand Management

Francesca Dall'Olmo Riley
Paperback Book  |  Business Leadership & Management  |  13 Dec 2021
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The Routledge Companion to Contemporary Brand Management/Product Detail/Business Leadership & Management
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As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

Title: The Routledge Companion to Contemporary Brand Management

Format: Paperback Book

Release Date: 13 Dec 2021

Author: Francesca Dall'Olmo Riley

Sku: 3358271

Catalogue No: 9781032242392

Category: Business Leadership & Management

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