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Implicative Marketing

Florence Touze
Paperback Book  |  Business Leadership & Management  |  30 Jun 2021
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Implicative Marketing/Product Detail/Business Leadership & Management
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This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.  

Title: Implicative Marketing

Format: Paperback Book

Release Date: 30 Jun 2021

Author: Florence Touze

Sku: 3358250

Catalogue No: 9780367498795

Category: Business Leadership & Management

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