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Marketing the Arts

Finola Kerrigan
Paperback Book  |  Business Leadership & Management  |  20 Dec 2022
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Marketing the Arts/Product Detail/Business Leadership & Management
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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it

Title: Marketing the Arts

Format: Paperback Book

Release Date: 20 Dec 2022

Author: Finola Kerrigan

Sku: 3358226

Catalogue No: 9780367898878

Category: Business Leadership & Management

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