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Hispanic Marketing

Felipe Korzenny
Paperback Book  |  Business Leadership & Management  |  05 Dec 2024
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Hispanic Marketing/Product Detail/Business Leadership & Management
$75.99  was $94.99

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This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

Title: Hispanic Marketing

Format: Paperback Book

Release Date: 05 Dec 2024

Author: Felipe Korzenny

Sku: 3358211

Catalogue No: 9781032137742

Category: Business Leadership & Management

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