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The Irrational Consumer

Enrico Trevisan
Paperback Book  |  Business Leadership & Management  |  09 Sep 2016
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The Irrational Consumer/Product Detail/Business Leadership & Management
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Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

Title: The Irrational Consumer

Format: Paperback Book

Release Date: 09 Sep 2016

Author: Enrico Trevisan

Sku: 3357936

Catalogue No: 9781138274112

Category: Business Leadership & Management

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