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Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
Ideal for readers interested in business leadership & management.
Title: The Irrational Consumer
Format: Hardback Book
Release Date: 28 Sep 2013
Author: Enrico Trevisan
Sku: 3357935
Catalogue No: 9781472413444
Category: Business Leadership & Management
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