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Digital Consumer Management

Emmanuel Mogaji
Paperback Book  |  Business Leadership & Management  |  31 Oct 2023
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Digital Consumer Management/Product Detail/Business Leadership & Management
$88.99

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Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

Title: Digital Consumer Management

Format: Paperback Book

Release Date: 31 Oct 2023

Author: Emmanuel Mogaji

Sku: 3357924

Catalogue No: 9781032486024

Category: Business Leadership & Management

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