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Branding Masculinity

Elizabeth Hirschman
Hardback Book  |  Business Leadership & Management  |  01 Feb 2016
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Branding Masculinity/Product Detail/Business Leadership & Management
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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

Title: Branding Masculinity

Format: Hardback Book

Release Date: 01 Feb 2016

Author: Elizabeth Hirschman

Sku: 3357870

Catalogue No: 9781138933392

Category: Business Leadership & Management

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