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This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants’ ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.
Ideal for readers interested in business leadership & management.
Title: Marketing Technologies
Format: Hardback Book
Release Date: 22 Aug 2012
Author: Elena Simakova
Sku: 3357803
Catalogue No: 9780415624770
Category: Business Leadership & Management
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