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Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.
Ideal for readers interested in business leadership & management.
Title: Ethnic Hospitality Marketing
Format: Paperback Book
Release Date: 09 Oct 2024
Author: Elena Chatzopoulou
Sku: 3357797
Catalogue No: 9781032130729
Category: Business Leadership & Management
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