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Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
Ideal for readers interested in business leadership & management.
Title: Managing Markets and Customers
Format: Paperback Book
Release Date: 09 Jan 2009
Author: Elearn
Sku: 3357789
Catalogue No: 9780080557397
Category: Business Leadership & Management
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