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Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.
Ideal for readers interested in business leadership & management.
Title: Customer Visits: Building a Better Market Focus
Format: Paperback Book
Release Date: 15 Apr 2008
Author: Edward F. Mcquarrie
Sku: 3357732
Catalogue No: 9780765622259
Category: Business Leadership & Management
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