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Customer Visits: Building a Better Market Focus

Edward F. Mcquarrie
Hardback Book  |  Business Leadership & Management  |  15 Aug 2008
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Customer Visits: Building a Better Market Focus/Product Detail/Business Leadership & Management
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Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

Title: Customer Visits: Building a Better Market Focus

Format: Hardback Book

Release Date: 15 Aug 2008

Author: Edward F. Mcquarrie

Sku: 3357731

Catalogue No: 9780765622242

Category: Business Leadership & Management

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