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Celebrity, Convergence and Transformation

Douglas Brownlie
Paperback Book  |  Business Leadership & Management  |  07 Feb 2019
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Celebrity, Convergence and Transformation/Product Detail/Business Leadership & Management
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This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.

Title: Celebrity, Convergence and Transformation

Format: Paperback Book

Release Date: 07 Feb 2019

Author: Douglas Brownlie

Sku: 3357631

Catalogue No: 9780367230869

Category: Business Leadership & Management


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