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This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
Ideal for readers interested in business leadership & management.
Title: Celebrity, Convergence and Transformation
Format: Paperback Book
Release Date: 07 Feb 2019
Author: Douglas Brownlie
Sku: 3357631
Catalogue No: 9780367230869
Category: Business Leadership & Management
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