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Celebrity, Convergence and Transformation

Douglas Brownlie
Hardback Book  |  Business Leadership & Management  |  27 Jul 2017
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Celebrity, Convergence and Transformation/Product Detail/Business Leadership & Management
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Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.

Title: Celebrity, Convergence and Transformation

Format: Hardback Book

Release Date: 27 Jul 2017

Author: Douglas Brownlie

Sku: 3357630

Catalogue No: 9781138732537

Category: Business Leadership & Management


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