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Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
Ideal for readers interested in business leadership & management.
Title: Celebrity, Convergence and Transformation
Format: Hardback Book
Release Date: 27 Jul 2017
Author: Douglas Brownlie
Sku: 3357630
Catalogue No: 9781138732537
Category: Business Leadership & Management
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