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This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?
Ideal for readers interested in business leadership & management.
Title: Corporate Social Responsibility, Sustainability and Public Relations
Format: Paperback Book
Release Date: 13 Apr 2017
Author: Donnalyn Pompper
Sku: 3357604
Catalogue No: 9781138743502
Category: Business Leadership & Management
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