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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Ideal for readers interested in business leadership & management.
Title: Advertising and Public Relations Research
Format: Paperback Book
Release Date: 28 Feb 2014
Author: Donald W. Jugenheimer
Sku: 3357589
Catalogue No: 9780765636065
Category: Business Leadership & Management
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