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Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Ideal for readers interested in business leadership & management.
Title: Qualitative Marketing Research
Format: Paperback Book
Release Date: 15 Oct 2018
Author: Dominika Maison
Sku: 3357512
Catalogue No: 9781138607767
Category: Business Leadership & Management
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