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The Language of Branding

Dawn Lerman
Paperback Book  |  Business Leadership & Management  |  13 Dec 2017
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The Language of Branding/Product Detail/Business Leadership & Management
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This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Title: The Language of Branding

Format: Paperback Book

Release Date: 13 Dec 2017

Author: Dawn Lerman

Sku: 3357221

Catalogue No: 9780415806749

Category: Business Leadership & Management

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