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Cross-Cultural Marketing

Dawn Burton
Paperback Book  |  Business Leadership & Management  |  20 Nov 2008
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Cross-Cultural Marketing/Product Detail/Business Leadership & Management
$94.39  was $117.99

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This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.

Title: Cross-Cultural Marketing

Format: Paperback Book

Release Date: 20 Nov 2008

Author: Dawn Burton

Sku: 3357219

Catalogue No: 9780415448932

Category: Business Leadership & Management

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