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Accountable Marketing

David W Stewart
Paperback Book  |  Business Leadership & Management  |  19 Feb 2016
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Accountable Marketing/Product Detail/Business Leadership & Management
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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

Title: Accountable Marketing

Format: Paperback Book

Release Date: 19 Feb 2016

Author: David W Stewart

Sku: 3357194

Catalogue No: 9780765647078

Category: Business Leadership & Management

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