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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
Ideal for readers interested in business leadership & management.
Title: Accountable Marketing
Format: Hardback Book
Release Date: 22 Feb 2016
Author: David W Stewart
Sku: 3357193
Catalogue No: 9780765647061
Category: Business Leadership & Management
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