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Internal Marketing

David M. Brown
Paperback Book  |  Business Leadership & Management  |  29 Apr 2022
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Internal Marketing/Product Detail/Business Leadership & Management
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This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

Title: Internal Marketing

Format: Paperback Book

Release Date: 29 Apr 2022

Author: David M. Brown

Sku: 3357124

Catalogue No: 9780367532970

Category: Business Leadership & Management

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