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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
Ideal for readers interested in business leadership & management.
Title: When Ads Work
Format: Hardback Book
Release Date: 15 Oct 2006
Author: David M Jones
Sku: 3357109
Catalogue No: 9780765617385
Category: Business Leadership & Management
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